As the new league year began, we leaned fully into the bold typographic style that was introduced in a limited way the previous year. What started as a subtle design element became a foundational piece of our creative system, driven by repetition and impact. Following a tough end to the previous season—widely labeled a collapse—the spotlight on the Eagles intensified. With one of the league’s most talented rosters, the team remained at the center of football conversations, sparking constant questions and media attention: “Will they live up to expectations?” “Are they still contenders?” “Can they bounce back?” This narrative inspired the direction, anchored by the message “All Eyes on Us.”
As my role grew within the digital team, I took on a larger responsibility in shaping our overall visual presence, especially across social and web platforms. Many social graphics I created were reformatted and optimized for our official website, allowing for greater consistency and reach across channels. We minimized the use of Energy Green to shift visual focus toward high-contrast typography. While crowd imagery remained part of our visual language, we also began incorporating stadium lights as a key background element, reinforcing the sense of pressure, attention, and anticipation surrounding the team.
Coaching Staff Updates and Player Contract Extensions
Contract Signing Background Visuals
New Player Signings
Jersey Swap by Jordan Finkle (@byjfink)
Jersey Swap by Jordan Finkle (@byjfink)
2024 Opponents and Schedule Release
Brazil Game Announcement
Pre-Draft Content
NFL Draft 2024
Full Draft Class, Individual Draft Pick Announcements for Social and Website, College Career Stats
Full Draft Class, Individual Draft Pick Announcements for Social and Website, College Career Stats
Fun Offseason Content
NFL Top 100 Show
53-Man Roster Reveal
Madden ratings
LeSean McCoy Eagles Hall Of Fame Induction Announcement
Team Captains
Weekly Uniform Reveal
Week by week matchups
Win graphics
A.J. Brown and DeVonta Smith "Bad Boys" Manipulation
Stat Graphics
Player Milestones
Play of The Game
My Cause My Cleats
Pro Bowl Announcements
Group and Individual creations for Social, Website, and Player Posting
Group and Individual creations for Social, Website, and Player Posting
AP-All Pro Announcement for Social and Website
Gameday Drive Summary
NFC East Champions
Reclaiming the NFC East title marked the first step in what we hoped would be a dominant postseason run. For this graphic, the creative challenge was building a clean yet high-energy composite that felt worthy of a title moment. I focused on carefully curating player imagery that matched the emotion and intensity of the achievement, ensuring the final layout felt balanced and bold. The result was a celebratory visual that captured the moment's pride while staying true to the champion's tone.
Reclaiming the NFC East title marked the first step in what we hoped would be a dominant postseason run. For this graphic, the creative challenge was building a clean yet high-energy composite that felt worthy of a title moment. I focused on carefully curating player imagery that matched the emotion and intensity of the achievement, ensuring the final layout felt balanced and bold. The result was a celebratory visual that captured the moment's pride while staying true to the champion's tone.
Our playoff campaign, titled “Let’s Hunt,” captured the raw, relentless mindset of a team built for the postseason. It was a declaration that we weren’t waiting for anyone—we were coming for whoever stood in our way. Rooted in Philly’s trademark grit and toughness, the message was bold, direct, and unapologetic. This tone came to life in our hype videos and extended across all visuals, including our matchup graphics, where we leaned into more aggressive design elements—featuring real eagles, forest textures, and natural habitat imagery to represent our predatory mindset. From top to bottom, the creative echoed one thing: we’re locked in, on the prowl, and ready to hunt. And when it came time to show up—we didn’t disappoint.
NFC Champions
Clinching the NFC Championship was a defining moment in our postseason journey, and the energy behind our “Let’s Hunt” campaign continued to carry through. For the graphic, I subtly wove in the “Let’s Hunt” visual language to maintain thematic consistency while elevating the design to match the magnitude of the achievement. The focus remained on emotion and presence, carefully selecting player images that felt raw, powerful, and celebratory. The result was a striking, unified composition that honored the team’s grit and momentum heading into the final stage.
NFL Honors
Eric Allen Hall Of Fame Induction and Saquon Barkley Offensive Player of The Year
Eric Allen Hall Of Fame Induction and Saquon Barkley Offensive Player of The Year
Super Bowl buildup content
Wallpapers, 3-day countdown, Mirrored Matchup
Wallpapers, 3-day countdown, Mirrored Matchup
Super Bowl Champions
Winning the Super Bowl demanded a creative treatment that felt as massive as the moment itself. For this graphic, I leaned slightly into the official Super Bowl branding while keeping our team’s identity front and center to create a bold, celebratory design. The challenge was balancing the big-stage feel of the league’s biggest game with our voice and energy. Through dynamic imagery, powerful typography, and layered composition, the final piece delivered a hype-filled tribute that matched the magnitude of being crowned champions.
