In July 2023, we reintroduced the highly anticipated Kelly Green uniforms—a fan favorite that generated significant excitement. During the design process, our goal was to deliver a look that was clean, minimal, and timeless, allowing the uniform itself to take center stage. We titled the campaign “It’s Back,” a deliberate nod to Michael Jordan’s iconic “I’m Back” press release, using a similarly bold, one-line statement to capture the moment’s significance and nostalgia.
It's more than just a throwback. It's the color that says we're coming for you. Like we always do. It's Randall Green and Jalen Green. Bednarik Green and Kelce Green. Reggie Green and Brandon Green.
It's All of Us Green. Go Birds!
Uniform detailed carousel for instagram
Social Headers sized to the platform
Then and now graphics by position
Wallpapers for mobile and desktop
Score graphic for social and website
"W" (win), stat, and record graphics for social
Team transactions
