My Cause My CleatsÂ
"My Cause My Cleats" is an NFL initiative that gives players a platform to showcase the causes they care about most through custom-designed cleats worn during select games. These unique cleats represent everything from personal stories to broader social issues, turning the field into a canvas for advocacy. After the games, many of the cleats are auctioned, with all proceeds benefiting the chosen organizations. The campaign creates a powerful intersection of sport and purpose, allowing players to inspire action and awareness beyond the game.
Each year, we maintain a consistent photography approach to create a seamless visual system—emphasizing intricate cleat details and elevating them through contrast against bold, gradient-driven backgrounds.
Each year, we maintain a consistent photography approach to create a seamless visual system—emphasizing intricate cleat details and elevating them through contrast against bold, gradient-driven backgrounds.
2025
2024
2023
