It may not be Week 1 yet, but the new league year signals the unofficial kickoff to the next season. During this crucial part of the offseason, moves like signings, trades, contract extensions, the Draft, and the schedule release occur. Each of these elements helps shape the visual identity and tone of the upcoming season. It’s a foundational period where strategy, storytelling, and design begin to align.
Jalen Hurts Contract Extension
Sponsored Contract Extension and Signings
Schedule Release
NFL Draft
NFL Draft Countdown
In 2023, our digital creative took on a refreshed look by using a bold, repetitive typographic style that brought rhythm and consistency to our messaging. We placed the overall graphic over crowd imagery—an intentional layer that speaks to the ever-present support of our fans, even when they’re not in the spotlight. With a more restrained use of our signature Energy Green, we shifted the visual focus toward typography and layout, creating a cleaner, more intentional aesthetic that still carried energy without overwhelming the design.
Wallpapers
Final 53 Roster Reveal
Record and Win Graphics
Awards, Stats, and Milestones
Matchups
My Cause My Cleats
"My Cause My Cleats" is an NFL initiative that gives players a platform to showcase the causes they care about most through custom-designed cleats worn during select games. These unique cleats represent everything from personal stories to broader social issues, turning the field into a canvas for advocacy. After the games, many of the cleats are auctioned, with all proceeds benefiting the chosen organizations. The campaign creates a powerful intersection of sport and purpose, allowing players to inspire action and awareness beyond the game.
Quotes
Pro Bowl Annoucements
AP All-Pro Announcements
Player Retirement Annoucenents
Manipulations
A postgame one-off win graphic created after defeating the Rams in Los Angeles, inspired by the iconic Straight Outta Compton aesthetic. The design featured the phrase “Straight Outta SoFi” as a bold statement celebrating the road victory and reinforcing our presence in LA.
